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It's like magic: with our new eye drop applicator

Magic Touch pack is a silicone eye drops dispenser that helps people use eye drops without wasting them

Never waste another eye drop again

We have all experienced the frustration of trying to put in our eye drops only to feel them running down our face instead! Eye drops are a first line therapy for dry eye, and many other ocular conditions, yet administering drops can be a major hurdle for significant numbers of people.

Getting your eye drops on target saves time and avoids waste whilst giving you the effective dry eye relief you need.

No other form of medication is allowed to be so hit and miss in its administration – but that is all about to change thanks to a new addition to the Dry Eye Zone portfolio.

Read on to find out how to never waste another eye drop...

The traditional approach

Person using eye drops the traditional way

Look-up, gently pull down your lower eye lid to create a little pocket and then squeeze your eye drop so it falls into the pocket. Finally, blink to spread the solution over the surface of the eye. Job done!

It sounds so easy but many people are still left wiping their faces dry and wondering just how much of their solution actually arrived where it was meant to go. A study published in the Journal of Clinical Medicine reported that this was the case for as many as 25% of people.

Eye drop bottles – it’s a bit hit or miss

Person holding a bottle of eye drops

Avoiding touching the surface of the eye with the bottle tip is an important safety instruction when using eye drops. Studies have shown that the ability of being able to use eye drops without touching the surface of the eye can be relatively poor for some people and the impact can cause damage to the eye or possible infection. Successful eye drop use is a learn technique which takes time – and not everyone gets it right.

Help is now at your finger tips

Hand holding Magic Touch, the eye drops dispenser that helps people who struggle to put eye drops in their eyes

New Magic Touch is a simple reusable eye drops dispenser which will transform how you use eye drops. Apply one drop of solution to the tip of the Magic Touch eye drop applicator and bring the fingertip device to your eye in a natural motion. The force of capillary action draws the eye drop onto your eye with even the slightest touch to your lower eyelid. You can see for yourself as Dr Julius Shulman, the ophthalmologist responsible for developing Magic Touch, tells you more about his innovation and shows it being used here.

Does it require sterilising after every use

The BPA-free, medical grade silicone Magic Touch applicator is ready to be used again after rinsing under warm water and being put back into its storage container. Dr Shulman explained to the Dry Eye Zone that Magic Touch and its cap is the only applicator that contains a patented silver ion antimicrobial agent that eliminates up to 99.99% of microbes, so no need for sterilizing or alcohol. The silver ions will last for the life of the device, which is many years.

If you are experiencing dry eye symptoms then you should ask the advice of your eye care professional. Why not book your next eye examination with an independent optician today.


Brand G, Hecht I, Burgansky-Eliash Z, Naftali Ben Haim L, Leadbetter D, Spierer O, Achiron A. Comparison of the Usability of Eye Drop Aids and the Conventional Bottle. Journal of Clinical Medicine. 2021; 10(23):5658.

Minna Parkkari, Terho Latvala, and Auli Ropo.

Handling Test of Eye Drop Dispenser—Comparison of Unit-Dose Pipettes with Conventional Eye Drop Bottles.

Journal of Ocular Pharmacology and Therapeutics.Jun 2010.273-276.

Stone JL, Robin AL, Novack GD, Covert DW, Cagle GD. An Objective Evaluation of Eyedrop Instillation in Patients With Glaucoma. Arch Ophthalmol. 2009;127(6):732–736. doi:10.1001/archophthalmol.2009.96

Davies, Isaiah, Andrew M. Williams, and Kelly W. Muir. "Aids for eye drop administration." survey of ophthalmology 62.3 (2017): 332-345.



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